The minister began by saying: “Only one out of the ten products marked as made in Italy is really made in Italy”.
The fake italian food thrives not only overseas but also in the kitchens of the restaurants in Italy. Tradinvest TV engaged in reporting of false Italian food cases around the world has interviewed the Minister of Agriculture Luca Zaia on this issue.
“For our economy this is a huge loss. If you consider that the agrifood export worth about 24 billion euros each year” he says. Fundamental for the Minister is the “zero tolerance” policy in Italy where ” a few weeks ago, we seized 340 tonnes of San Marzano false tomatoes ready for shipment in the U.S.” said Zaia. But of course, controls on international markets are very important as well, the creation of basic rules in the WTO is a must.
The “Made in Italy” success comes from the ability to promote the area and the product as a whole, the case of Friulano Wine is an extraordinary example, “the new name, Friulano, is meant to sell wine along with the territory, and this was a great intuition of the Councillour for the agricultural policies of Friuli Venezia Giulia Claudio Violino” said the Minister during the signing cerimony of the Protocol that will provide an investment of 10 million euros for the promotion of Friulano wine.
