Sorry, this entry is only available in Italiano.
Archive for the 'World Italy' Category
The 44th edition of Vinitaly opened yesterday in Verona. Every year hundred of thousand of people visit this international key event of the the wine and spirits industry. Once again Tradinvest TV has a main role in the broadcasting of the biggest Made in Italy events, thanks to a Vinitaly 2010 dedicated channel (www.tradinvest.tv/vinitaly10). You can already watch online the videos of the opening and the first interviews but the channel is constantly updated with new videos. Yesterday we had many visits specially from the US and Canada as these countries can benefit of the time difference with Italy. The data show how Tradinvest TV is the fastest and most efficient partner of trade shows and big events as it allows a huge number of people to take part in the events online from all around the world.
You can watch the videos simply going on www.tradinvest.tv and clicking on the Vinitaly 2010 banner.
The Vinitaly 2010 dedicated channel is part of the “Made in Italy in the World” project launched a few weeks ago by Tradinvest Group.
Sorry, this entry is only available in Italiano.
Sorry, this entry is only available in Italiano.
Interview with Giuseppe Mancini - Team Italia Secretary General
A meeting point for companies and Italian executives in Canada, this is Team Italia, an association founded 10 years ago with the aim of promoting - through different activities (conferences, meetings, participation in social and economic events).
Team Italia eases the impact of Italian companies in the economic, social, political, cultural and business world of Canada. Giuseppe Mancini - Secretary General of Team Italia - explains how the association was founded and how it has developed over the years through the publication of about 400 pages in which they put togheter all the activities, almost like an historical archive.
In his board you find the Italian Ambassador, the Consul-General, the Enit and the Italian Trade Commission, very important institutions that collaborate closely with managers of private companies: “We are all equal at Team Italia” - said Mancini.
Italian companies that want to invest in Canada can find a market’s niche with specific needs and find out a very civil country where it is necessary to have a guideline: Team Italia in this sense is an opportunity for all these companies.
Buonitalia spa is the steering committee of Italian agri-food promotion on the International markets. It was created in response to the need of simplifying and organizing the Italian promotion system of high-quality agri-food products, in order to avoid role overlapping in promotion activities, and to present our most out standing products to worldwide markets by means of marketing and communication.
Buonitalia is an agency controlled for its 80% by the Ministry of Agricultural, Food and Forestry Policies, and for the other 20% by the Italian Trade Commission and by the Italian Union of the Chambers of Commerce. Therefore, it represents the Italian Ministry of Agricultural, Food and Forestry Policies on foreign markets. Its main tasks are to coordinate all activities launched by the Consortiums for the protection of Italian products and to endorse the subjects involved in the promotion of the Italian agri-food system. So, our main task consists in being such a steering committee and in orientating all the activities carried out by different subjects on the International stage. We are determined to avoid role overlappings as well as mistakes such as those committed in past times. Actually, such role reversal definetly puzzles the subjects which should benefit from the promotion process, as well as foreign traders and consumers, who sometimes happen to take part in different yet almost simultaneous events, all claiming to be sponsored by Italy yet confilcting with one another. This has caused many unclear situations.
It is likely that the audience ends up feeling disoriented, because too many subjects are overlapping each other and claiming to be “The”authority. This leale ground for sly and dishonest people to slip in and get their place in the sun by taking advantage of the situation. As I said before, Buonitalia IS indeed the steering committee of all the subjects mentioned before. They are required by law to accept coordination by Buonitalia. This is Buonitalia’s role, and the activities I’m describing are decided by Minister Zaia.
The Canadian market is very interesting for the Italian agri-food products. I’d like to point out that it is the only market which has grown by the 10% in 2008. Italian high-quality products are in high demand in Canada. What happened was the involuntary effect of “Italian sounding”, a phenomenon related to the presence of a very big Italian community in Canada. Somebody actually benefited from this phenomenon but not necessarily on purpose. Anyway, nowadays taste is much more sophisticated, so there are many ways to teach foreign consumers to tell real-Italian-taste products from fake products with merely an Italian name. Surely, over the years it happened that Canadian authorities prevented Italian main brand products from entering the Canadian market –I’m talking about Parma ham, San Daniele and others. However, at the moment, market quotas have risen enough to allow new possibilities of agreement and to discuss new conditions. There is currently a renewed interest in this field from both sides, namely the Italian subjects and the Canadian market actors. So it is very likely that this situation is going to be reviewed with new terms and new conditions. Last December, Buonitalia presented the “Food Roots” project, a special project launched in Canada for the safeguard and promotion of Protected Designation Origin Products. We thereby addressed a message to the Canadian market, that is, we only certify real high-quality Italian products. We are dealing with the most important distribution chains and we are focusing on the best communication methods and considering also a cooperation with TV programmes and celebrities. Our goal is to reach the consumers through media such as television, in order to get in touch with the so-called “foodies”, food lovers who watch TV shows presented by famous local chefs, who will be our testimonials in our efforts to make people aware of the importance of quality and of Protected Origin Designation of Italian products. Our goal is to have special “gondola” exhibitors -as they are called by Minister Zaia- in the main department stores and supermarkets, where we would expose all the Italian fine quality products certified by Buonitalia. These are challenging objectives, and are not likely to be reached in the short run, but I believe we are on the right track for reaching them.
Sorry, this entry is only available in Italiano.
Con l’espressione inglese Made in Italy, si indica il processo di rivalutazione della produzione artigianale e industriale italiana che ha spesso portato i prodotti italiani ad eccellere nella competizione commerciale internazionale. All’estero, infatti, i prodotti italiani hanno nel tempo guadagnato una fama tale da costituire una categoria a sé in ciascuna delle merceologie rispettivamente interessate.
Il made in Italy definito dal Direttore di Tradinvest Gorup in una visione globale sul valore dei prodotti provenienti dalla cultura e dalla tradizione italiana. Il made in Italy basta a se stesso o va abbinato alla promozione del territorio? Quali sono le necessità del cliente finale e quali le regole dei mercati internazionali.
Il made in Italy è sicuramente la forza del nostro paese e trova le sue radici nel territorio e nella storia della produzione artigianale.
Considerando i dati Istat sulle esportazioni dall’Italia alla fine del 2008 vi e’ stata una crescita del 3% del made in Italy sui mercati internazionali che dimostra come la nostra industria, nonostante la crisi economica, sia sempre piu’ presente in tutto il mondo. Cio’ nonostante le potenzialita’ dei nostri prodotti sui mercati emergenti sono ancora molte sebbene le strategie di promozione in questi contesti risultano complesse senza un’adeguata preparazione ed assistenza.
L’ambasciatrice del Kenya in Italia collabora insieme a Tradinvest Group per un progetto di internazionalizzazione e promozione del made in Italy e del territorio italiano. L’ambasciatrice ha visitato molte realtà presenti nel territorio e scoperto linee di collegamento tra Kenya e Italia in grado di far collaborare i due paesi su diverse tematiche
Secondo il rapporto congiunto fra il Ministero degli Affari Esteri e l’ICE Istituto per il commercio estero il Kenia rappresenta il centro commerciale e finanziario dell’Africa Orientale. Per comprendere l’evoluzione del mercato di questo Paese risulta interessante considerare come negli anni ottanta e novanta la sua economia sia stata caratterizzata da momenti difficili ed una condizione di molto inferiore al proprio poteziale, a causa di una serie di problematiche quali incapacita’ gestionali, assenza di trasparenza amministrativa, elevati livelli di corruzione, ricorrenza di crisi idriche, depressione nei corsi delle materie prime, scarsita’ di investimenti e deterioramento delle infrastrutture.
A partire dal 2002, sono state adottate una serie di misure virtuose di riforma del sistema economico del paese. La performance macroeconomia del paese ha sperimentato un netto miglioramento, culminato nel 2007 con la realizzazione di un tasso di crescita del PIL reale stimato pari al 6,4%, rispetto all’anno precedente, che si e’ caratterizzato come il ritmo di espansione piu’ elevato degli ultimi trenta anni.
Nel 2007, la crescita economica si e’ rivelata pervasiva, diffondendosi a tutti i principali settori produttivi. In particolare l’agricoltura e l’allevamento, che rappresentano tuttora il settore portante dell’economia, in quanto costituisce circa un quarto della ricchezza prodotta dal paese. Tuttavia, e’ stato il settore dei servizi, che rappresenta circa il 45% del PIL, a rappresentare il principale traino al ritmo di espansione dell’economia, sospinto dalla crescita della domanda interna e dal forte incremento del turismo.
A partire dal 2008, la politica economica di lungo periodo del e’ guidata dal nuovo programma strategico chiamato “Vision 2030“, recentemente formulato in sostituzione del precedente ERSWEC, Economic Recovery Strategy for Wealth and Employment Creation (ERSWEC), che aspira ad ottenere una crescita rapida e sostenuta che consenta al paese di entrare nel novero delle economie a medio-reddito, attraverso programmi di sviluppo focalizzati sui settori prioritari, quali il turismo, l’agroindustriale, la finanza e rimuovendo gli ostacoli esistenti allo sviluppo del settore privato.
