Sorry, this entry is only available in Italiano.
Archive for the 'Food & Wine' Category
Sorry, this entry is only available in Italiano.
The 44th edition of Vinitaly opened yesterday in Verona. Every year hundred of thousand of people visit this international key event of the the wine and spirits industry. Once again Tradinvest TV has a main role in the broadcasting of the biggest Made in Italy events, thanks to a Vinitaly 2010 dedicated channel (www.tradinvest.tv/vinitaly10). You can already watch online the videos of the opening and the first interviews but the channel is constantly updated with new videos. Yesterday we had many visits specially from the US and Canada as these countries can benefit of the time difference with Italy. The data show how Tradinvest TV is the fastest and most efficient partner of trade shows and big events as it allows a huge number of people to take part in the events online from all around the world.
You can watch the videos simply going on www.tradinvest.tv and clicking on the Vinitaly 2010 banner.
The Vinitaly 2010 dedicated channel is part of the “Made in Italy in the World” project launched a few weeks ago by Tradinvest Group.
Sorry, this entry is only available in Italiano.
The minister began by saying: “Only one out of the ten products marked as made in Italy is really made in Italy”.
The fake italian food thrives not only overseas but also in the kitchens of the restaurants in Italy. Tradinvest TV engaged in reporting of false Italian food cases around the world has interviewed the Minister of Agriculture Luca Zaia on this issue.
“For our economy this is a huge loss. If you consider that the agrifood export worth about 24 billion euros each year” he says. Fundamental for the Minister is the “zero tolerance” policy in Italy where ” a few weeks ago, we seized 340 tonnes of San Marzano false tomatoes ready for shipment in the U.S.” said Zaia. But of course, controls on international markets are very important as well, the creation of basic rules in the WTO is a must.
The “Made in Italy” success comes from the ability to promote the area and the product as a whole, the case of Friulano Wine is an extraordinary example, “the new name, Friulano, is meant to sell wine along with the territory, and this was a great intuition of the Councillour for the agricultural policies of Friuli Venezia Giulia Claudio Violino” said the Minister during the signing cerimony of the Protocol that will provide an investment of 10 million euros for the promotion of Friulano wine.
In 1993, the EU has decided for the first time to protect the name Hungarian Tokaji “to the detriment of the Tocai “friulano”and “Tocai italic”. Then they decided that there would be a transitional period until 31 March 2007, during which it was allowed the designation “Tocai Friulano” for the wine produced in the Friuli Venezia Giulia. Since then, several successive stages of the story, until, with Ministerial Decree of 25 September 2008, it was adopted the final requirements for the use of the synonym “Friulano”.
Finally after the funeral during the 2008 edition, on April 2nd 2009 the christening of Friulano was celebrated at the Vinitaly area of the Friuli Venezia Giulia.
The Regional Councillour for Agriculture, Forestry and Natural resources, Claudio Violino signed the regional agreement that gives the State’s support to the campaign to promote the new name: ‘Friulano’.
The sum of eight million euros earmarked by the state for the next two years, it will complement a grant from the Region for a further two million. This money will help to promote the wines with a designation of origin, to form and inform producers, developing markets and consumer trends, and to provide more information to consumers about the new name of the grape and wine region.
The satisfaction of the producers of the region, which, in addition to the Minister of Agriculture and Luca Zaia and the Councillor Claudio Violino was added to the pleasure about the date that was chosen for the signing of the Agreement: April 3rd 2009, the 932mo anniversary of the foundation of the “Patria del Friuli”.
Sorry, this entry is only available in Italiano.
Tradinvest TV went to the headquarter of Anima, the Federation of the Italian Associations of Mechanical and Engineering Industries in order to interview miss Emilia Arosio, president of Assofoodtec.
ANIMA is the industrial organisation which represents all major companies of the mechanical and engineering industry within the Italian Confederation of the Industry - Confindustria, a field that gives work to 200.000 employees and reaches a turnover of 43 Billion Euro and 56% rate of export/turnover.
As Ms Emilia Arosio explains us in the video ASSOFOODTEC joined this industrial organisation.
ASSOFOODTEC is the more qualified partner for worldwide operators in the field of machinery and plants for food production, processing and preservation, where Italy is indeed at the first place among worldwide exporters, not only for technical innovation, quality of products and services, but also for the ability in giving customers qualified solutions.
Main objective of ASSOFOODTEC, among several ones, is attaining an increasing visibility and representation toward markets and institutions, both national and international.
ASSOFOODTEC pays also special attention to monitoring technological development by participating through its own representatives, in the activity of the most important bodies charged with the drawing up of European and world technical standards.
Beyond technical activity ASSOFOODTEC carries out promotional activity on international markets of major interest through initiatives (participation the most important world exhibitions, the arrangement of missions of both Italian operators abroad and foreign operators in Italy, the spreading of information etc.)
Buonitalia spa is the steering committee of Italian agri-food promotion on the International markets. It was created in response to the need of simplifying and organizing the Italian promotion system of high-quality agri-food products, in order to avoid role overlapping in promotion activities, and to present our most out standing products to worldwide markets by means of marketing and communication.
Buonitalia is an agency controlled for its 80% by the Ministry of Agricultural, Food and Forestry Policies, and for the other 20% by the Italian Trade Commission and by the Italian Union of the Chambers of Commerce. Therefore, it represents the Italian Ministry of Agricultural, Food and Forestry Policies on foreign markets. Its main tasks are to coordinate all activities launched by the Consortiums for the protection of Italian products and to endorse the subjects involved in the promotion of the Italian agri-food system. So, our main task consists in being such a steering committee and in orientating all the activities carried out by different subjects on the International stage. We are determined to avoid role overlappings as well as mistakes such as those committed in past times. Actually, such role reversal definetly puzzles the subjects which should benefit from the promotion process, as well as foreign traders and consumers, who sometimes happen to take part in different yet almost simultaneous events, all claiming to be sponsored by Italy yet confilcting with one another. This has caused many unclear situations.
It is likely that the audience ends up feeling disoriented, because too many subjects are overlapping each other and claiming to be “The”authority. This leale ground for sly and dishonest people to slip in and get their place in the sun by taking advantage of the situation. As I said before, Buonitalia IS indeed the steering committee of all the subjects mentioned before. They are required by law to accept coordination by Buonitalia. This is Buonitalia’s role, and the activities I’m describing are decided by Minister Zaia.
The Canadian market is very interesting for the Italian agri-food products. I’d like to point out that it is the only market which has grown by the 10% in 2008. Italian high-quality products are in high demand in Canada. What happened was the involuntary effect of “Italian sounding”, a phenomenon related to the presence of a very big Italian community in Canada. Somebody actually benefited from this phenomenon but not necessarily on purpose. Anyway, nowadays taste is much more sophisticated, so there are many ways to teach foreign consumers to tell real-Italian-taste products from fake products with merely an Italian name. Surely, over the years it happened that Canadian authorities prevented Italian main brand products from entering the Canadian market –I’m talking about Parma ham, San Daniele and others. However, at the moment, market quotas have risen enough to allow new possibilities of agreement and to discuss new conditions. There is currently a renewed interest in this field from both sides, namely the Italian subjects and the Canadian market actors. So it is very likely that this situation is going to be reviewed with new terms and new conditions. Last December, Buonitalia presented the “Food Roots” project, a special project launched in Canada for the safeguard and promotion of Protected Designation Origin Products. We thereby addressed a message to the Canadian market, that is, we only certify real high-quality Italian products. We are dealing with the most important distribution chains and we are focusing on the best communication methods and considering also a cooperation with TV programmes and celebrities. Our goal is to reach the consumers through media such as television, in order to get in touch with the so-called “foodies”, food lovers who watch TV shows presented by famous local chefs, who will be our testimonials in our efforts to make people aware of the importance of quality and of Protected Origin Designation of Italian products. Our goal is to have special “gondola” exhibitors -as they are called by Minister Zaia- in the main department stores and supermarkets, where we would expose all the Italian fine quality products certified by Buonitalia. These are challenging objectives, and are not likely to be reached in the short run, but I believe we are on the right track for reaching them.
Sorry, this entry is only available in Italiano.
Sorry, this entry is only available in Italiano.
Con l’espressione inglese Made in Italy, si indica il processo di rivalutazione della produzione artigianale e industriale italiana che ha spesso portato i prodotti italiani ad eccellere nella competizione commerciale internazionale. All’estero, infatti, i prodotti italiani hanno nel tempo guadagnato una fama tale da costituire una categoria a sé in ciascuna delle merceologie rispettivamente interessate.
Il made in Italy definito dal Direttore di Tradinvest Gorup in una visione globale sul valore dei prodotti provenienti dalla cultura e dalla tradizione italiana. Il made in Italy basta a se stesso o va abbinato alla promozione del territorio? Quali sono le necessità del cliente finale e quali le regole dei mercati internazionali.
Il made in Italy è sicuramente la forza del nostro paese e trova le sue radici nel territorio e nella storia della produzione artigianale.
Considerando i dati Istat sulle esportazioni dall’Italia alla fine del 2008 vi e’ stata una crescita del 3% del made in Italy sui mercati internazionali che dimostra come la nostra industria, nonostante la crisi economica, sia sempre piu’ presente in tutto il mondo. Cio’ nonostante le potenzialita’ dei nostri prodotti sui mercati emergenti sono ancora molte sebbene le strategie di promozione in questi contesti risultano complesse senza un’adeguata preparazione ed assistenza.
