Sorry, this entry is only available in Italiano.
Author Archive for admin
The 6th Convention “Communication, media, journalists and identity of Friuli in the World” organized by the Friuli in the World for 1 and 2 in August.
Tradinvest TV Live will broadcast the event on channel www. friulinelmondo.tv/live/ with many interviews with the personalities and institutions.
The times are as follows (Italian time):
Saturday August 1, from 10:00 am
Sunday August 2 from 11.45 hrs until the end of the program
It will be a valuable opportunity for those who, not having the opportunity to participate directly in the event, will be allowed to participate using the TV platform
TheFriulian communities abroad will be able to interact with the participants of the conference through the chat directly.
On Channel www.friulinelmondo.tv you can also find videos of the Fifth Convention.
Tradinvest TV
Sorry, this entry is only available in Italiano.
Eurocarne 2009 is one of the most important international trade events and the most important and all-comprehensive Italian exhibition displaying the newest technologies for meat processing, preservation and distribution in the meat industry. It was promoted by Assofoodtec and Comaca.
Tradinvest TV was in Verona for the Exhibition. Watche the video on Tradinvest TV
The Marconi Galaxy: Technology, Cultural Models, Myth-making
Interview with dr. ELENA LAMBERTI, Bologna University
Communication, interaction, contents, all have undergone immense changes in the wireless-era. The international multidisciplinary conference “The Marconi Galaxy” analyzes the epoch-making changes triggered by Guglielmo Marconi’s experiments and experience. In this interview dr. Elena Lamberti from Bologna University illustrates the content of the conference and unveils new projects for future events related to the celebrations of the 100th Anniversary of the Nobel Prize to Guglielmo Marconi.
The minister began by saying: “Only one out of the ten products marked as made in Italy is really made in Italy”.
The fake italian food thrives not only overseas but also in the kitchens of the restaurants in Italy. Tradinvest TV engaged in reporting of false Italian food cases around the world has interviewed the Minister of Agriculture Luca Zaia on this issue.
“For our economy this is a huge loss. If you consider that the agrifood export worth about 24 billion euros each year” he says. Fundamental for the Minister is the “zero tolerance” policy in Italy where ” a few weeks ago, we seized 340 tonnes of San Marzano false tomatoes ready for shipment in the U.S.” said Zaia. But of course, controls on international markets are very important as well, the creation of basic rules in the WTO is a must.
The “Made in Italy” success comes from the ability to promote the area and the product as a whole, the case of Friulano Wine is an extraordinary example, “the new name, Friulano, is meant to sell wine along with the territory, and this was a great intuition of the Councillour for the agricultural policies of Friuli Venezia Giulia Claudio Violino” said the Minister during the signing cerimony of the Protocol that will provide an investment of 10 million euros for the promotion of Friulano wine.
In 1993, the EU has decided for the first time to protect the name Hungarian Tokaji “to the detriment of the Tocai “friulano”and “Tocai italic”. Then they decided that there would be a transitional period until 31 March 2007, during which it was allowed the designation “Tocai Friulano” for the wine produced in the Friuli Venezia Giulia. Since then, several successive stages of the story, until, with Ministerial Decree of 25 September 2008, it was adopted the final requirements for the use of the synonym “Friulano”.
Finally after the funeral during the 2008 edition, on April 2nd 2009 the christening of Friulano was celebrated at the Vinitaly area of the Friuli Venezia Giulia.
The Regional Councillour for Agriculture, Forestry and Natural resources, Claudio Violino signed the regional agreement that gives the State’s support to the campaign to promote the new name: ‘Friulano’.
The sum of eight million euros earmarked by the state for the next two years, it will complement a grant from the Region for a further two million. This money will help to promote the wines with a designation of origin, to form and inform producers, developing markets and consumer trends, and to provide more information to consumers about the new name of the grape and wine region.
The satisfaction of the producers of the region, which, in addition to the Minister of Agriculture and Luca Zaia and the Councillor Claudio Violino was added to the pleasure about the date that was chosen for the signing of the Agreement: April 3rd 2009, the 932mo anniversary of the foundation of the “Patria del Friuli”.
TBS Tradinvest Business School is the Tradinvest Group division, which offers permanent training services for companies and professionals.
TBS covers the following training areas:
- Interactive communication towards a single or a large audience
- Integrated communication and applied marketing;
- Personal enhancement;
- Company’s progression;
- NLP (Neuro-linguistic programming)
- Resources and alternative developments,
- The Stages of an objective
Live on the web-24h from the working position of Civil Protection
Live on http://www.tradinvest.tv/el a window to communicate with L’Aquila.
Tradinvest TV has made available its online platform to the Civil Protection. The operations center set up in l’Aquila for earthquake emergency is now in direct online 24 hours a day on http://www.tradinvest.tv/el
The intention is to bring together the world with people who are now experiencing the terrible situation in Abruzzo. In the operations center there is the organization of all the teams that are in the areas affected by the earthquake.
Tradinvest TV interviewed the Minister for Arts and Culture Sandro Bondi about the case of Aquileia in China.
In response to the discovery of Aquileia in Chinese near Hefei in central China, the Minister was interviewed by Daniela in the context of the ancient and original Aquileia.
According to Minister Bondi: “Imitatation in China and rebuild of whole historic Italian cities is the demonstration of the resonance that these cities have.” He also added “Of course, there’s a difference between the authentic and the imitation because the original can convey true emotions”.
The positive aspect of this interest in China in respect of Italian history is the basis for the creation of a bridge in order to share and learn from the history and culture of both countries, for instance through exchanges between students.
Sorry, this entry is only available in Italiano.
Tradinvest TV went to the headquarter of Anima, the Federation of the Italian Associations of Mechanical and Engineering Industries in order to interview miss Emilia Arosio, president of Assofoodtec.
ANIMA is the industrial organisation which represents all major companies of the mechanical and engineering industry within the Italian Confederation of the Industry - Confindustria, a field that gives work to 200.000 employees and reaches a turnover of 43 Billion Euro and 56% rate of export/turnover.
As Ms Emilia Arosio explains us in the video ASSOFOODTEC joined this industrial organisation.
ASSOFOODTEC is the more qualified partner for worldwide operators in the field of machinery and plants for food production, processing and preservation, where Italy is indeed at the first place among worldwide exporters, not only for technical innovation, quality of products and services, but also for the ability in giving customers qualified solutions.
Main objective of ASSOFOODTEC, among several ones, is attaining an increasing visibility and representation toward markets and institutions, both national and international.
ASSOFOODTEC pays also special attention to monitoring technological development by participating through its own representatives, in the activity of the most important bodies charged with the drawing up of European and world technical standards.
Beyond technical activity ASSOFOODTEC carries out promotional activity on international markets of major interest through initiatives (participation the most important world exhibitions, the arrangement of missions of both Italian operators abroad and foreign operators in Italy, the spreading of information etc.)
Interview with Giuseppe Mancini - Team Italia Secretary General
A meeting point for companies and Italian executives in Canada, this is Team Italia, an association founded 10 years ago with the aim of promoting - through different activities (conferences, meetings, participation in social and economic events).
Team Italia eases the impact of Italian companies in the economic, social, political, cultural and business world of Canada. Giuseppe Mancini - Secretary General of Team Italia - explains how the association was founded and how it has developed over the years through the publication of about 400 pages in which they put togheter all the activities, almost like an historical archive.
In his board you find the Italian Ambassador, the Consul-General, the Enit and the Italian Trade Commission, very important institutions that collaborate closely with managers of private companies: “We are all equal at Team Italia” - said Mancini.
Italian companies that want to invest in Canada can find a market’s niche with specific needs and find out a very civil country where it is necessary to have a guideline: Team Italia in this sense is an opportunity for all these companies.
Spain despite the recent periods, is still an attractive nation for the foreign investments. Tradinvest TV went to Madrid to learn more about this country and actually, through a series of meetings and interviews, we noticed countertrend signs.
In small and medium-sized businesses, and specially between young people, there is a great desire for redemption, so today Tradinvest TV, announced the relaunch of those market’s niche and companies that operate in the territorial promotion.
______________________
Today the business has different needs, the strong competition pushes on market’s internationalization. The agreement between Veneto Banca and Palladio Sviluppo promotes this process supporting the Italian entrepreneurs in all kind of investment’s opportunities: starting from the conception of the project up to the seeking partners to implement this initiative.
During this important event also will speak about Indian and Polish markets, whose sectors of infrastructure, energy and mechanics are really interesting business.
The event will take place on the 27th of March, for more information visit www.progressoesviluppo.it
During the past few years the reference point of the Italians who decide to move into the tumultuous and rapidly changing Shanghai is the website www.vivishanghai.com, even if it is business trip or a prospect of moving to China this portal provides several useful information. It was born as an idea of sharing experiences and advice to the italian community and now it offers many other services for Italians linked to the extraordinary Shanghai.
On www.vivishanghai.com you can find links to some of the videos that Tradinvest TV has made during his mission to China.
Tradinvest met the Director of the Italian Trade Commission, Dr. Maurizio Forte, to examine the economic situation between China and Italy and to draw guidelines for small and medium Italian enterprises interested to work in China.
In addition, Tradinvest Tv wanted get in touch with the expat Italian to get in touch with the vitality of the Italian community in its social dimension with examples such as the Shanghai Group of Women and Fogolar Furlan.
The trade mission was an opportunity to meet some really interesting such as the agency Mandarina Servizi e Comunicazione, Vivishanghai, and the restaurant Da Marco.
On Tradinvest TV Channel these and many other videos.
Buonitalia spa is the steering committee of Italian agri-food promotion on the International markets. It was created in response to the need of simplifying and organizing the Italian promotion system of high-quality agri-food products, in order to avoid role overlapping in promotion activities, and to present our most out standing products to worldwide markets by means of marketing and communication.
Buonitalia is an agency controlled for its 80% by the Ministry of Agricultural, Food and Forestry Policies, and for the other 20% by the Italian Trade Commission and by the Italian Union of the Chambers of Commerce. Therefore, it represents the Italian Ministry of Agricultural, Food and Forestry Policies on foreign markets. Its main tasks are to coordinate all activities launched by the Consortiums for the protection of Italian products and to endorse the subjects involved in the promotion of the Italian agri-food system. So, our main task consists in being such a steering committee and in orientating all the activities carried out by different subjects on the International stage. We are determined to avoid role overlappings as well as mistakes such as those committed in past times. Actually, such role reversal definetly puzzles the subjects which should benefit from the promotion process, as well as foreign traders and consumers, who sometimes happen to take part in different yet almost simultaneous events, all claiming to be sponsored by Italy yet confilcting with one another. This has caused many unclear situations.
It is likely that the audience ends up feeling disoriented, because too many subjects are overlapping each other and claiming to be “The”authority. This leale ground for sly and dishonest people to slip in and get their place in the sun by taking advantage of the situation. As I said before, Buonitalia IS indeed the steering committee of all the subjects mentioned before. They are required by law to accept coordination by Buonitalia. This is Buonitalia’s role, and the activities I’m describing are decided by Minister Zaia.
The Canadian market is very interesting for the Italian agri-food products. I’d like to point out that it is the only market which has grown by the 10% in 2008. Italian high-quality products are in high demand in Canada. What happened was the involuntary effect of “Italian sounding”, a phenomenon related to the presence of a very big Italian community in Canada. Somebody actually benefited from this phenomenon but not necessarily on purpose. Anyway, nowadays taste is much more sophisticated, so there are many ways to teach foreign consumers to tell real-Italian-taste products from fake products with merely an Italian name. Surely, over the years it happened that Canadian authorities prevented Italian main brand products from entering the Canadian market –I’m talking about Parma ham, San Daniele and others. However, at the moment, market quotas have risen enough to allow new possibilities of agreement and to discuss new conditions. There is currently a renewed interest in this field from both sides, namely the Italian subjects and the Canadian market actors. So it is very likely that this situation is going to be reviewed with new terms and new conditions. Last December, Buonitalia presented the “Food Roots” project, a special project launched in Canada for the safeguard and promotion of Protected Designation Origin Products. We thereby addressed a message to the Canadian market, that is, we only certify real high-quality Italian products. We are dealing with the most important distribution chains and we are focusing on the best communication methods and considering also a cooperation with TV programmes and celebrities. Our goal is to reach the consumers through media such as television, in order to get in touch with the so-called “foodies”, food lovers who watch TV shows presented by famous local chefs, who will be our testimonials in our efforts to make people aware of the importance of quality and of Protected Origin Designation of Italian products. Our goal is to have special “gondola” exhibitors -as they are called by Minister Zaia- in the main department stores and supermarkets, where we would expose all the Italian fine quality products certified by Buonitalia. These are challenging objectives, and are not likely to be reached in the short run, but I believe we are on the right track for reaching them.
Sorry, this entry is only available in Italiano.
