The minister began by saying: “Only one out of the ten products marked as made in Italy is really made in Italy”.
The fake italian food thrives not only overseas but also in the kitchens of the restaurants in Italy. Tradinvest TV engaged in reporting of false Italian food cases around the world has interviewed the Minister of Agriculture Luca Zaia on this issue.
“For our economy this is a huge loss. If you consider that the agrifood export worth about 24 billion euros each year” he says. Fundamental for the Minister is the “zero tolerance” policy in Italy where ” a few weeks ago, we seized 340 tonnes of San Marzano false tomatoes ready for shipment in the U.S.” said Zaia. But of course, controls on international markets are very important as well, the creation of basic rules in the WTO is a must.
The “Made in Italy” success comes from the ability to promote the area and the product as a whole, the case of Friulano Wine is an extraordinary example, “the new name, Friulano, is meant to sell wine along with the territory, and this was a great intuition of the Councillour for the agricultural policies of Friuli Venezia Giulia Claudio Violino” said the Minister during the signing cerimony of the Protocol that will provide an investment of 10 million euros for the promotion of Friulano wine.
In 1993, the EU has decided for the first time to protect the name Hungarian Tokaji “to the detriment of the Tocai “friulano”and “Tocai italic”. Then they decided that there would be a transitional period until 31 March 2007, during which it was allowed the designation “Tocai Friulano” for the wine produced in the Friuli Venezia Giulia. Since then, several successive stages of the story, until, with Ministerial Decree of 25 September 2008, it was adopted the final requirements for the use of the synonym “Friulano”.
Finally after the funeral during the 2008 edition, on April 2nd 2009 the christening of Friulano was celebrated at the Vinitaly area of the Friuli Venezia Giulia.
The Regional Councillour for Agriculture, Forestry and Natural resources, Claudio Violino signed the regional agreement that gives the State’s support to the campaign to promote the new name: ‘Friulano’.
The sum of eight million euros earmarked by the state for the next two years, it will complement a grant from the Region for a further two million. This money will help to promote the wines with a designation of origin, to form and inform producers, developing markets and consumer trends, and to provide more information to consumers about the new name of the grape and wine region.
The satisfaction of the producers of the region, which, in addition to the Minister of Agriculture and Luca Zaia and the Councillor Claudio Violino was added to the pleasure about the date that was chosen for the signing of the Agreement: April 3rd 2009, the 932mo anniversary of the foundation of the “Patria del Friuli”.
TBS Tradinvest Business School is the Tradinvest Group division, which offers permanent training services for companies and professionals.
TBS covers the following training areas:
- Interactive communication towards a single or a large audience
- Integrated communication and applied marketing;
- Personal enhancement;
- Company’s progression;
- NLP (Neuro-linguistic programming)
- Resources and alternative developments,
- The Stages of an objective
Live on the web-24h from the working position of Civil Protection
Live on http://www.tradinvest.tv/el a window to communicate with L’Aquila.
Tradinvest TV has made available its online platform to the Civil Protection. The operations center set up in l’Aquila for earthquake emergency is now in direct online 24 hours a day on http://www.tradinvest.tv/el
The intention is to bring together the world with people who are now experiencing the terrible situation in Abruzzo. In the operations center there is the organization of all the teams that are in the areas affected by the earthquake.
Tradinvest TV interviewed the Minister for Arts and Culture Sandro Bondi about the case of Aquileia in China.
In response to the discovery of Aquileia in Chinese near Hefei in central China, the Minister was interviewed by Daniela in the context of the ancient and original Aquileia.
According to Minister Bondi: “Imitatation in China and rebuild of whole historic Italian cities is the demonstration of the resonance that these cities have.” He also added “Of course, there’s a difference between the authentic and the imitation because the original can convey true emotions”.
The positive aspect of this interest in China in respect of Italian history is the basis for the creation of a bridge in order to share and learn from the history and culture of both countries, for instance through exchanges between students.
Sorry, this entry is only available in Italiano.
